CAMBRIDGE, Mass., Oct. 15, 2012 /PRNewswire/ -- In an effort to encourage members to get out and vote this Election Day, Zipcar, Inc. (Nasdaq: ZIP), the world's leading car sharing network, is offering a special 2012 Election Day discount to make it easier to get to the polling stations on November 6. As part of the "Zip to the Polls" program, hourly rates will be reduced by half on all Zipcars nationwide between the polling hours of 5am and 9pm (local time) on November 6, 2012.

Zipcar members can take advantage of the reduced reservation rates to use Zipcar to head to their voting station at any point during the day, and can also use Zipcar to help provide transportation for friends and family members who may need assistance getting out to vote.

"We know a lot of our members are actively engaged in civic affairs and passionate about issues, but also lead busy and active lifestyles. We want to make it as easy as possible for our members to cast a ballot in this year's election by providing the flexibility to get to the polls whenever is most convenient, whether that's in the morning, at lunch, during the workday or the evening," said Scott Griffith, Zipcar chairman and CEO.

Zipcar is also working with Rock the Vote to encourage strong turnout at the polls this year by making it possible to register to vote via the Zipcar Facebook page.

"Nearly 60 percent of our members are Millennials, or part of the 18-34 age group, which aligns nicely with Rock the Vote. We're proud to support this important cause and help mobilize our members to 'zip to the polls' and participate in this year's election," continued Griffith.

Visit www.zipcar.com/zip-to-the-polls to learn more and to make a half-price hourly Zipcar reservation to "Zip to the Polls" on Election Day. All Zipcar rates include gas, 180 miles of travel per day, insurance, reserved parking spots and roadside assistance.

About Zipcar

Zipcar is the world's leading car-sharing service with more than 730,000 members and 11,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com. Photos and b-roll footage are also available for media purposes.

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SOURCE Zipcar, Inc.

For further information: Colleen McCormick, +1-617-336-4342, [email protected]