Zipcar Finds Fame (and Shoots a Commercial) in LA

December 16, 2013
Lights, camera, zip. On September 4 and 5, we shot our first Zipcar commercial in and around Downtown LA.
The amazing Sandwich Video, based in LA, produced our spot. Basecamp was our central meeting spot and the place for hair and makeup and wardrobe.
The day started early. And hot. It was all people could talk about. (Apparently it was hotter than usual. Which is saying a lot in LA.)
Costume designer Emily Ting reviews wardrobe with director Dave Seger.
Hair and makeup designer Dawn Subhasiriwatana works on Kyle Merryman or “Curious Man’s” wild do.
Video Village is the place to watch and review footage as it’s being shot. The crew gets the scene set and lit across the street.
“Jogging Girl” Joanna Sotomura and “Zipcar Guy” Michael Bridges shoot their first scene.
The slate on screen as the scene is ready to shoot across the way.
The painting, done exclusively for the spot, was painted by Production Designer Sean Preston. It features Shadie Elnashai, Executive Producer for Sandwich, and now hangs in our San Francisco office.
First Assistant Director George Nessis in goofy hat to protect from the sun and Director Dave Seger cross the road (closed for production) after giving the actor some feedback.
Background actors chat between takes.
Noriko Morimoto, Vice President of Brand and Content Marketing (foreground) and Mandy Donovan, Associate Creative Director (in hat) watch filming across the street with background actors under the tent. (Did we mention it was hot?)
Matthew Bridges and “Friendly Lady” Ruth Miller take a selfie after their parking lot scene.
Recognize the building in the shot where our “Jogging Girl” browses cars on her phone? It’s the apartment building used in the TV show “New Girl”.
Setting the scene.
Inside “Curious Man’s” apartment, Key Production Assistant Alex Comery takes a photo to insure continuity from take to take.
In the big bright kitchen, “Jogging Girl” gets her Zipcard in the mail.
Cinematographer Jeff Bierman discusses the set-up.
An iconic light. Adding heat to the day. (Note: the clunker in the background is not a Zipcar.)
Lights, camera, zip. On September 4 and 5, we shot our first Zipcar commercial in and around Downtown LA.
The amazing Sandwich Video, based in LA, produced our spot. Basecamp was our central meeting spot and the place for hair and makeup and wardrobe.
The day started early. And hot. It was all people could talk about. (Apparently it was hotter than usual. Which is saying a lot in LA.)
Costume designer Emily Ting reviews wardrobe with director Dave Seger.
Hair and makeup designer Dawn Subhasiriwatana works on Kyle Merryman or “Curious Man’s” wild do.
Video Village is the place to watch and review footage as it’s being shot. The crew gets the scene set and lit across the street.
“Jogging Girl” Joanna Sotomura and “Zipcar Guy” Michael Bridges shoot their first scene.
The slate on screen as the scene is ready to shoot across the way.
The painting, done exclusively for the spot, was painted by Production Designer Sean Preston. It features Shadie Elnashai, Executive Producer for Sandwich, and now hangs in our San Francisco office.
First Assistant Director George Nessis in goofy hat to protect from the sun and Director Dave Seger cross the road (closed for production) after giving the actor some feedback.
Background actors chat between takes.
Noriko Morimoto, Vice President of Brand and Content Marketing (foreground) and Mandy Donovan, Associate Creative Director (in hat) watch filming across the street with background actors under the tent. (Did we mention it was hot?)
Matthew Bridges and “Friendly Lady” Ruth Miller take a selfie after their parking lot scene.
Recognize the building in the shot where our “Jogging Girl” browses cars on her phone? It’s the apartment building used in the TV show “New Girl”.
Setting the scene.
Inside “Curious Man’s” apartment, Key Production Assistant Alex Comery takes a photo to insure continuity from take to take.
In the big bright kitchen, “Jogging Girl” gets her Zipcard in the mail.
Cinematographer Jeff Bierman discusses the set-up.
An iconic light. Adding heat to the day. (Note: the clunker in the background is not a Zipcar.)
BY BRENDAN STEPHENS